Creative Strategy
Ford Triple Zero Animated Ad Campaign
Client: Ford Dealership•Duration: 2 months
+45% CTR, 3x Engagement
01The Challenge
Ford dealership needed to cut through the noise in a competitive market with a compelling offer that would drive immediate action. Traditional static ads weren't generating enough engagement or conversions.
02The Approach
01Created eye-catching animated video ads highlighting the "Triple Zero" offer - $0 down, 0% APR, $0 first payment
02Developed multiple versions targeting specific inventory (F-350 upfits) and general stock
03Optimized for social media platforms with attention-grabbing motion graphics and clear CTAs
04A/B tested different animation styles and messaging to maximize engagement
05Integrated campaign across Facebook, Instagram, and YouTube for maximum reach
03The Results
45% higher CTR
compared to previous static ad campaigns
3x engagement rate
on social media platforms
28% conversion rate
from ad view to dealership visit
65 vehicles sold
directly attributed to campaign
[Performance metrics visualization]
Technologies & Tools Used
After EffectsPremiere ProFacebook Ads ManagerYouTube Ads
“The animated ads completely transformed our digital presence. We've never seen engagement rates like this before.”
Sales Manager
Ford Dealership
Campaign Assets
F-350 upfit version of Triple Zero campaign
Service department promotional creative
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