Creative Strategy / Ford Dealership
Ford Triple Zero Animated Ad Campaign
+45% CTR, 3x Engagement
Developed high-impact animated video ads for Ford's Triple Zero promotion, focusing on F-350 upfits and general inventory.
01 / The challenge
What had to change.
Ford dealership needed to cut through the noise in a competitive market with a compelling offer that would drive immediate action. Traditional static ads weren't generating enough engagement or conversions.
02 / The strategy
The moves that mattered.
- 01
Created eye-catching animated video ads highlighting the "Triple Zero" offer - $0 down, 0% APR, $0 first payment
- 02
Developed multiple versions targeting specific inventory (F-350 upfits) and general stock
- 03
Optimized for social media platforms with attention-grabbing motion graphics and clear CTAs
- 04
A/B tested different animation styles and messaging to maximize engagement
- 05
Integrated campaign across Facebook, Instagram, and YouTube for maximum reach
03 / The outcome
What changed
after the work.
01
45% higher CTR
compared to previous static ad campaigns
02
3x engagement rate
on social media platforms
03
28% conversion rate
from ad view to dealership visit
04
65 vehicles sold
directly attributed to campaign
“The animated ads completely transformed our digital presence. We've never seen engagement rates like this before.”
Sales Manager / Ford Dealership
More from the build.
Assets / 2
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